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One Dollar. One Tree. One Planet.
In celebration of our 75th anniversary, Penguin Books is proud to support The Nature Conservancy and their campaign to Plant a Billion Trees in The Atlantic Forest of Brazil. The Plant a Billion Trees campaign is an effort to restore and plant one billion trees in the Atlantic Forest, one of the greatest repositories of biodiversity on Earth.
Once twice the size of Texas, the Atlantic Forest spanned across eastern Brazil, northern Argentina and eastern Paraguay. Yet today, more than 93 percent of the forest has been cleared to accommodate Brazil's rapid development and support the region's 130 million residents, 70 percent of Brazil's population.
Although the remaining 7 percent is highly fragmented, these last stands of lush forest harbor one of the greatest repositories of biodiversity on Earth. Tropical forests like this one play a particularly special role in the fight to end global climate change. This reforestation effort will also remove ten million tons of carbon dioxide from the atmosphere every year—like taking two million cars off the road.
Visit www.plantabillion.org or www.nature.org for details on how you can participate.
