The Bird You Have Throughout Your Life

75 Years of Penguin Books

In 1935, a young publishing executive named Allen Lane started a new publishing company—irreverently named Penguin—that soon became a success and later revolutionized the publishing industry worldwide. And yet the rise of Penguin was not without its challenges or controversies. As part of their seventy-fifth anniversary, the publisher has put together a video with numerous Penguin executives (including its global chairman, American CEO and president) along with other Penguin staffers, discussing the origins of Penguin, how the brand and its look has changed over the years, as well as what the future may hold for publishing's most iconic flightless bird.